System
WarungKit
Intro
A vertical business engine that helps independent businesses publish a polished website, manage the work behind it, and grow through simple automation.
Problem
Independent businesses often have to stitch together a public website, contacts, orders, projects, invoices, files, and reminders across separate tools. Generic website builders solve the page, but not the business workflow behind it; operational tools solve the workflow, but rarely produce a public presence that feels ready to sell.
Solution
WarungKit is moving toward opinionated vertical products: a polished website in front, a business workspace behind it, and automation that removes repeated follow-up work. The immediate focus is a website engine that feels like filling in a business, not learning a builder, then adapting that engine for freelancers, creators, preorder sellers, affiliates, and other specific business types.
Impact
The commercial direction is to sell clear outcomes from day one instead of staying in endless validation mode: publish the offer, show the price, collect waitlist or email demand while products are prepared, then refine from real customer usage and feedback.
Tech / Architecture
The product direction is website first, management workflow second, automation third. Payments can stay external at the start through QRIS, bank transfer, or payment links, while AI is treated as a later advantage only when it improves a concrete workflow. The reusable core should emerge from repeated needs across real verticals.